In order to better reach their student audience, Gloucestershire College needed a shift in thinking when it came to their digital advertising. They approached us to bring a fresh perspective to their digital marketing strategy.
We also set up numerous retargeting campaigns, which the college had never truly taken advantage of before, to drive sign-ups for their online events, through both Google and Facebook, and steered the college through potential pitfalls, such as the introduction of the iOS 14.5 restrictions.
10x return on ad spend
9.65% average Google Ads conversion rate
23.93% average Google Ads CTR
With careful audience research, we’ve encouraged a record level of applications to their free adult courses, driving a significant amount of revenue to the college. Through our Google Ads campaigns, we’ve achieved more than double the average conversion rate for a typical Google campaign.
Contact us to find out more
As the competition to fill places across all levels of learning heats up, don’t leave the performance of your digital advertising to chance. Call Robyn on 01242 806 743 for an informal chat or email firstname.lastname@example.org to arrange a call