Video content on social media gets more engagement – that’s a fact. But it can be very easy to do video badly, which will do more harm to your brand in the long run. Worry not – our best practice tips will help you to make the most of your video posts.
Think vertical
When you look at your phone, how do you hold it? Chances are, it’s vertical most of the time. Therefore your video should be, too, to have the best chance of success.
You can get away with more traditional formats on Facebook, LinkedIn and Twitter for now, but everything is starting to shift towards that vertical layout. Instagram’s Reels product is all geared towards vertical, as is video on Snapchat and TikTok. So when you’re shooting a video, think about whether or not you need a vertical cut of it as well.
Don’t forget the subtitles
Did you know that 85% of all videos on Facebook are watched without sound? Subtitling your videos not only allows them to be more accessible to a variety of different users, but helps you get your message across in all kinds of situations.
Keep it short and simple
The best performing videos on social media are less than a minute long – it’s why TikTok doesn’t let you go about 60 seconds. Therefore, keep your videos to one topic at a time and make sure they’re easy to follow. If you’re covering complex information, try breaking it down into simple steps and using iconography to aid understanding.
Don’t miss a branding opportunity!
While you want to dive straight into the topic of your video from the off, don’t forget to add a closing slide with your brand identity on it, and a web address or contact details if appropriate.
Need a hand when it comes to compelling social media content? Our social specialists can help you to develop the perfect strategy. Visit our services page to find out more.
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