If you’re a B2B company, you’ve probably given LinkedIn and Twitter ads a try, but might not have considered the big blue behemoth that is Facebook. We’re here to convince you – Facebook ads provide great opportunities for B2B companies.
They’re more cost-effective than a trade magazine
If you’ve been advertising in trade magazines for years, you’ve probably noticed that each issue is getting thinner and thinner, and the number of subscriptions is going down, but the ad costs aren’t reducing accordingly. Instead, with a Facebook ad, you can reach considerably more people for less, expand your audience based on their wider interests, and you’re in control of how much you spend.
Screen time is on the up
Thanks to the COVID-19 pandemic, more and more people are spending their day looking at one screen or another. In Ofcom’s August 2020 report, they found that UK adults were spending an average of six hours and 25 minutes on their devices – more than 40% of the waking day. And that’s a lot of time they’re not flicking through that magazine you’ve been in for a long time.
You’re reaching people where they are
Let’s say, for example, you’re a solicitor who handles commercial projects. Your clients are just as likely to be on Facebook as they are to be on a website about the latest property deals. Across the globe, 1.84 billion people visit Facebook on a daily basis, so it’s a good bet your next client is one of them.
Conventions (and even workplaces) might be a thing of the past
Any event that gets hundreds of people gathering in an enclosed space is likely to be put on the backburner for quite some time – if not forever. The same goes for the humble office, as more companies adjust their working protocols. Zoom fatigue is quickly becoming a thing, too, so if you want to get in front of new customers, you need to consider new options.
Tweak and adjust as much as you like
One of the best things about Facebook adverts is that you can easily change things with a click. If the creative isn’t working, or if you haven’t quite got the right targeting, you can make adjustments on the fly or even compare with a quick A/B test. Alternatively, if your ads are working really well and you want to keep them going, it’s easy to assign more budget and extend how long they run for, instead of having to wait for your next opportunity in a magazine or at a convention.
So if you’re thinking about integrating Facebook advertising into your marketing plan, have a chat to us. Our social media specialists will help you to maximise your budget and reach new customers with cleverly crafted copy, stunning visuals and expert strategy. To find out more, visit our services page.
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