The latest
digital marketing news, tips and tricks

We love all things digital – so much so, we can't stop talking about it. If you want to keep up with the latest trends, get to know the newest social media features and discover more about digital marketing, then dive into our blog and be inspired.

18 March 2022

Goodbye Universal Analytics: What You Need to Know About Google Analytics 4

Google is sunsetting Universal Analytics, which has been the web’s favourite analytics platform for ten years, in favour of its […]
14 January 2022
Content marketing on a laptop

Content marketing 101 – how to develop and use content properly

If you’ve had anything to do with marketing your business at all, have no doubt heard the phrase ‘content is […]
13 September 2021
Facebook ad objectives in the form of targets

Facebook ads: which objective should you use?

If you’ve tried setting up your own Facebook ads in the past, you’ll know that it can be a bit […]
30 June 2021
A man coding on his iMac, looking at a cookie script

Google delays third-party cookie ban

Google’s pushing back plans to drop support for third-party cookies on Chrome, which means you’ve got a bit of breathing […]
29 June 2021
A no entry sign with the no entry white stripe crossed out, representing an ad takedown

Don’t fall foul of the censors – how to handle ad takedowns

A record 36,491 ads were withdrawn or amended by the ASA or CAP in 2020 – a threefold increase on […]
21 June 2021
A loudspeaker with emojis flooding out of it, representing brand awareness

Most brands in the UK and Ireland are using social media

In a recent report, it was found that 65% of UK and Irish brands are using social media to help […]
16 June 2021
A person looking at an app on their phone

Four top UX tips to help you maximise your website’s success

A good user experience is fundamental to any successful web campaign. It’s all very well and good getting people to […]
11 June 2021
A man browsing a landing page on his Macbook

What makes a good landing page?

If there’s one thing you’ll have read constantly on the DAA blog and on our social media channels, it’s the […]
7 June 2021
A girl wearing glasses looking at her phone while she works

Mobile friendly – why your strategy should always be mobile-first

It’s official – of all internet users, 55% of them are using mobile devices to browse the web. This number […]
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