You’re probably using Google Analytics to find out who’s viewing your website and what actions they’re taking, but that’s only scratching the surface. Google Analytics can give you some great insight into your SEO and provides you with opportunities you can take to improve it.
Do you have a search bar on your website? Google Analytics’ Site Search section can show you what queries visitors are inputting every time they come to your site.
If you start seeing a lot of keywords you aren’t necessarily optimising for coming up in your Site Search reports, you’ve got a pretty solid indication that those are keywords you should be targeting moving forward. This can also help you to improve your content and make sure you’re making key information easier to find.
Google’s been operating on a mobile-first basis for a while now, and if your site is performing poorly on mobile, it’s likely to be performing poorly in the rankings. Look for bounce rates – if some pages have a much higher bounce rate on mobile than others, they might have an issue that needs fixing.
Google Analytics doesn’t just tell you how well your site is doing – it’s also a great tool to show you what’s not working as well. If you have pages crammed with content that aren’t getting a lot of clickthroughs, then that page might benefit from a refresh or an update. While bounce rates aren’t always an indication of a page with problems, they can signal if a page isn’t achieving its full potential, especially if a page that’s designed to get people around the site has a high bounce rate.
Need support to maximise your website’s SEO? Chat to us. Our experts can complete a thorough website and content audit before developing a strategy to help you get to the top of the rankings.
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