Launching a brand new page on any social network can be daunting. Even if you’ve got loads of great content, how do you get people to see and engage with it? Starting with Facebook, we’ve put together some top tips to help you boost visibility from the off, while growing your audience steadily.
Get your Facebook page set up right
Before you do anything else, you need to get your house in order. Make sure your page has everything it needs to succeed before you get started. This means you need the following items at the very least:
- A profile picture, preferably of your logo
- A banner image that relates to your business/services
- Your telephone number, address and website address
- A short description of your business and what you offer
Choose your URL carefully
As part of the setup process, you’ll also need to choose a URL – a unique link for your page. As with any other social network, you need to make sure this URL is as closely connected with your business name as possible. Also, where possible, your URL should be consistent with the username on other social networks, but it doesn’t always have to be exactly the same. For example, @digitaladvertagency is too long for a Twitter username, so we went with @digiadagency on Twitter only.
You do have chance to change it later on, but it’s better to get it right from the start so that if you include a link to your Facebook page on your website, in your email signature or on a business card, you don’t need to then update it later.
Make your page look engaging
Once your page is ready to go, add a few posts to get you started off. You can also invite friends to like the page, so if you’re Facebook friends with people in your company, get them to like the page and share the link around the business. Although this won’t necessarily be the audience you want to reach later on, it will make your page look better established and help to make you look credible in the eyes of future followers.
Give your page a boost with a Page Likes ad
As great as it would be to get people to like your page naturally, the truth is that you’ll likely need a little boost to get you going. One of the best ways to do this is with a dedicated Page Likes Facebook advert. This way, you can target your ideal audience and encourage them to get involved. With an interesting hook and a great graphic, Page Likes ads can be highly effective.
Stay away from shady follower networks
You may see ads that say you can get thousands of followers for not a lot of money, and it may be tempting, but don’t do it! These shady networks essentially get a load of bots to buy likes on your page – not real customers. Therefore, you won’t be reaching anyone worthwhile, and you’ll be wasting time, effort and money.
Keep up the effort
Once you’ve got your followers there, you need to keep them interested! There’s no point building up a following if they aren’t going to interact with you. Schedule regular content to keep your audience engaged – the more interaction your posts get, especially comments, the more likely they are to stick around in the News Feed and show up in the feeds of potential followers.
Need some help?
If this all sounds a bit too much to handle, have a chat to our friendly experts. We’ll get your Facebook page off to a flying start and create a dedicated advertising campaign that helps boost sales, generate leads and get people talking. Contact us today to find out more.
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