The best times to post on Facebook, Twitter, Instagram and LinkedIn
After you’ve created all that great content, you need to make sure it’s going out at a time when people are most likely to see it. So instead of hunting around Google for outdated research, read on – we’ve found the definitive times to post on the most popular social networks in 2021.
This might feel like a little bit of a ‘gotcha’, but actually, the best times to post on any social network are always going to be closely linked to your followers and the times that they’re online. This is where a little bit of wider marketing knowledge comes in – if you know your audience, then you know when they’re likely to engage with you. It also requires you to be relatively active on social media, so you can recognise the times that your followers are likely to be around.
If you’re using a brand/business account on any social network, it’s likely you’ll have access to additional analytics – or on Twitter, anyone can access them. That way, you can see when your followers are most likely to engage.
With that said, there are some times that are going to work better than others, no matter your business. We’ve broken it down for you below.
When’s the best time to post on Facebook?
Most people pick their phone up straight away or spend time on their phones during their morning commute, so an ideal time to post would be between 6.30am and 9am, just before the workday.
You might also see an uptick in activity at lunchtime – between 12pm and 2pm – or straight after work, between 5pm and 6pm.
When’s the best time to post on Twitter?
Usually, we’ve found that any time during the morning or evening commute works well for Twitter, so between 6.30am and 9am, and 5pm and 6pm.
When’s the best time to post on Instagram?
Instagram and Facebook are typically birds of a feather – not a surprise, considering they’re owned by the same group. However, Instagram is more likely to be used by a younger, more tech-savvy set of double-screeners, so any time between 7pm and 9pm can prove effective as that’s when they’re likely to be online.
When’s the best time to post on LinkedIn?
LinkedIn is the odd one out – it’s the social network that’s more acceptable to browse while you’re at work, so we’ve found that our most successful posts have come around 8.30am–9am, when people are checking their emails and getting set up for the day.