Snapchat isn’t just for Gen Z – it’s a powerful advertising platform that generates an amazing amount of web traffic at a much lower cost than Facebook and Instagram. But can you use it for B2B purposes?
In short, the answer is a resounding yes – Snapchat can work very well for B2B purposes. But if you want the long, detailed answer, then read on!
You’re reaching people where they want to spend time
Just like using Facebook for B2B purposes, Snapchat Ads are a great way to get in front of your target audience – because you’re advertising to them on the platforms they’re using. Other networks like LinkedIn offer excellent advertising opportunities, but Snapchat lets you reach people at different times and using a medium they’re less likely to just flick past. After all, we know…
…people don’t just switch off after 5pm
While some people down tools as soon as it hits the end of the work day, there are plenty of people out there who will still be thinking about the challenges they still need to solve and are eager to keep reading and keep learning, even if they’re not actively working. Advertising on social media platforms like Snapchat offer an ideal way to reach those engaged customers and give them something to consider when they next get back in the office.
The next generation of business
Let’s face it – newspapers and trade magazines aren’t cutting it any more. Your target audience is probably getting younger, and they’re spending their time on social media rather than picking up the local paper. The best way to reach the next generation of decision makers is through the platforms they’re already using – just like Snapchat.
Untapped potential
As an up-and-comer on the advertising scene, Snapchat offers a much more affordable CPM (that’s cost per 1,000 impressions) than Facebook and an audience that are more digitally savvy and trusting of online advertisement. Snapchat may not offer as many detailed targeting options as Facebook, but it’ll help you to put your ads in the right ballpark – something that’s potentially going to become more valuable as the iOS 14.5 update rolls out.
Need a hand with some Snapchat strategy? Chat to our digital experts. We’ll help you develop eye-catching ads that drive conversions. Visit our services page to find out more.
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