Can’t keep up with all the latest LinkedIn updates? Stay calm and keep posting – we’re here to make sure you’re up to date.
Although LinkedIn hasn’t made any major changes to its algorithm or introduced new features over the past month or so, the social network for business has continued to release plenty of information on how best to use it for B2B purposes, how to make the most of adverts, and the best way to build your network.
Flywheel of B2B Thought Leadership
LinkedIn have put out a new guide to help you better establish your personal brand and become a true thought leader on the platform – as well as explaining what ‘thought leadership’ actually means in their eyes. It’s a helpful guide that’s got plenty of tips to help boost engagement.
LinkedIn have got data-driven proof on the best ways to build and harness your network on the site – so if you’ve ever wanted a definitive answer on how to do it right, this is probably the closest you’re going to get.
You’ve probably noticed a lot of the features that have been added to LinkedIn over the past few months, but here’s a quick breakdown:
LinkedIn jumped onto the Stories trend in March, adding their own version for mobile users in an attempt to create more ‘water cooler’ moments – perhaps an attempt to try and curb the more personal posts that are continually cropping up on the platform?
Changes came to LinkedIn profiles as well in March, allowing users to alter who can see their posts and comment on them.
On business pages, different levels of admin are incoming, so that you can add contributors to the page without handing over any overall control.
Also, there has been a greater focus on employee activity – you can now track company milestones through your page such as new hires, people celebrating work anniversaries and recent promotions.