Can’t keep up with all the latest changes to Instagram? Don’t worry – we’ve got you covered. Here’s a quick summary of what’s coming to Instagram, and more information on what’s just arrived.
Want to catch up on last month’s updates before you dive into July? Check them out below.
If you want to join in with the Olympic festivities, Instagram’s launched a new Story filter that features the adorable Tokyo 2020 mascot Miraitowa, encouraging you to mirror its movements and earn a medal of your very own.
Instagram’s currently testing features to let you partner up with someone – similar to TikTok’s Duet feature – on both Reels and main feed posts. If you tag another account in what’s dubbed as Collab, then both your profile pictures and accounts will be associated with the post.
It’s currently being tested with selected users in the UK and India (we’ve been using it with a couple of our clients to great effect), with no concrete release date, but could be an excellent way for content creators to promote their content further with very little effort.
If your brand operates in several different territories, you’ll no doubt know the pain of having to translate content across different languages. Instagram’s making steps to improve that and improve accessibility with its new instant translate feature.
When a foreign language is detected in a Story, Instagram will display a ‘See Translations’ banner in the top left, letting you see the text in your own language. It’s by no means perfect yet, but could offer a way to branch out into new markets.
In a move that’s proving fairly controversial with Instagram users, the platform has introduced a new Sensitive Content Control feature, allowing you to effectively filter out potentially upsetting content. There are three different levels – Allow all content, Limit (Instagram’s default) and Limit Even More. Users under 18 only have the option of Limit or Limit Even More.
While this allows users to customise their experience some more, the controversial part of it is that Instagram automatically changed all accounts to the default Limit without alerting anyone. You can find out more about changing your settings in Instagram’s announcement.
Want to know what’s going on with the other social networks? We’ve got handy guides for them as well:
The latest Facebook changes
The latest Twitter changes
The latest LinkedIn changes
The latest Snapchat changes
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