Should my business be on TikTok?

With all the advice floating around on the internet telling you where the next best social platform is, along with trying to stay relevant and replying to comments and tweets… there’s no wonder why you’re questioning TikTok.

TikTok is a platform primarily dominated by Gen Z and millennials – a prime location to get the attention of a younger demographic. The trick is confidence. You need to have a strong understanding of your audience and consider if TikTok is the right place for your business. 

Take the limelight

When it comes to TikTok, content is king. It doesn’t necessarily need to be high budget, but just make sure you use flattering camera angles! The primary requirement is creativity – whether that’s through comedy, aesthetics, music, or all three, your video has to stand out.

The bellwethers for business

If you want to boost your content on TikTok, then consider reaching out to influencers who you think would be a good fit for your brand. When working with influencers, there are a few different options you can choose from – collaborate with them in a video or send them a product to feature or review. By working with them, your content is more likely to perform better and reach a wider audience.

90% perspiration and 10% inspiration

The videos might look short and easy to put together, but in reality, they’re time consuming and need to be planned out, just as you would with an Instagram post. Take the opportunity to build on your brand – incorporate it in themed videos such as a short day in the life of an employee, or a time-lapse of your business’ product development process.

Only for the brave

Not many brands and businesses have approached TikTok as it’s still fairly new. Having the confidence to tackle the platform through a bit of trial and error could lead to your business creating some really great content that may lead to the next new trend.

Thinking about taking the leap? View our services page for more details on our social media packages, or contact us for more information.

• About
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Robyn Hardman

Digital Lead at The Digital Advert Agency

Robyn develops strategies for all our PPC, social media and SEO campaigns, and is an expert at social media advertising across all platforms, including Facebook, LinkedIn, Snapchat and Instagram.

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